For the Love of the Reef

For the Love of the Reef is a peer-to-peer fundraiser for Australian Youth Climate Coalition. Participants go without something they love for two weeks to raise vital funds to protect the Great Barrier Reef from climate damage. The campaign involved design of a fundraising website, video storytelling and a series of photos and graphics for social media promotion. Over four consecutive years the campaign has reached 1 million supporters online and raised more than half a million dollars for reef protection.