West Australian Music

Branding

A visual rebrand for WAM to align with the organisation's new mission to champion West Australian music. The musical triangle symbol was developed to represent the connection between WAM, the music industry and the punters. Angled to the right, it denotes progression and can be interpreted as the symbol for play. Three logo sub-brands were developed to establish consistency across the WAM Awards, WAM Festival and WAM Song of the Year.